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Walmart Commercial Song Lyrics
Watch: Walmart “Go Back Big” Commercial
Plain Talk: About the Track
The high-energy, infectious pop anthem powering the 2019 Walmart “Go Back Big” campaign is “I Just Wanna Shine” by the American indie-pop band Fitz and The Tantrums. Released in early 2019 as a lead single from their fourth studio album, All the Feels, the song’s optimistic lyrics and stomping rhythm were chosen by Walmart to capture the excitement and confidence of students returning to school.
Walmart, founded on July 2, 1962, by Sam Walton, is a global retail leader headquartered in Bentonville, Arkansas. The “Go Back Big” campaign focused on providing value and variety for back-to-school essentials. By using Fitz and The Tantrums’ celebratory track, Walmart aligned its brand with a sense of “shining” through preparation and affordability, turning the stress of school shopping into a moment of triumph and empowerment.