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Allstate Commercial Song Lyrics
Watch: Allstate “Opportunities” Ad
Plain Talk: About the Track
The iconic 1980s synth-pop anthem fueling the 2021 Allstate campaign is “Opportunities (Let’s Make Lots of Money)” by the Pet Shop Boys. Originally released in 1986 on their debut album Please, the song’s satirical take on Thatcher-era capitalism was reimagined by Allstate to highlight the practical “opportunities” for consumers to save money and protect their assets through better insurance coverage.
Allstate, founded in 1931 by Sears, Roebuck & Co., is headquartered in Northfield Township, Illinois. The brand’s use of this nostalgic track signaled a shift toward a more modern, upbeat tone compared to their traditional, solemn “Good Hands” messaging. By pairing the synth-driven energy of the Pet Shop Boys with their suite of protection plans, Allstate positioned insurance as a smart, active choice for those looking to maximize their financial security.