Baby it’s a brand new day
Ain’t no clouds hanging over me
Something doesn’t feel the same
The rest of my life gonna start today
Good morning
Good morning
The rest of my life gon start today
I’ve been up I’ve been down
But I got the feeling right now
I’ve been up I’ve been down
But I got the feeling right now
Baby it’s a brand new day
Ain’t no clouds hanging over me
Something doesn’t feel the same
The rest of my life gonna start today
Good morning
The rest of my life gon start today
Watch: Old Navy Spring 2022 Commercial
Plain Talk: About the Track
The vibrant, soul-pop track fueling the 2022 Old Navy Spring campaign is “Good Morning” by the multi-instrumentalist Max Frost. Originally released in 2018, the song’s infectious optimism and themes of fresh starts perfectly mirrored the retailer’s Spring 2022 push, which focused on bright colors and the joy of new seasonal styles.
Old Navy was founded on March 11, 1994, by Mickey Drexler as a more affordable, high-energy alternative to its parent company, Gap Inc. Headquartered in San Francisco, the brand has built a reputation for commercials that feel like mini-music videos. By selecting Max Frost’s “Good Morning,” Old Navy leveraged a sound that is both retro-inspired and modernly crisp, reinforcing the brand’s identity as a place for accessible, upbeat, and trendy fashion for the whole family.
Questions & Answers
Who is Max Frost?
Max Frost is an American singer, songwriter, and producer from Austin, Texas, known for playing nearly all the instruments on his tracks and blending pop, soul, and hip-hop influences.
Why does Old Navy use high-energy music in ads?
High-energy tracks like “Good Morning” help build an emotional connection with consumers, associating the clothing brand with happiness, activity, and positivity.
What is Old Navy’s relationship to Gap?
Old Navy is owned by Gap Inc. (which also owns Banana Republic and Athleta), but it operates as its own distinct retail identity focused on value and family fashion.
