volvo advert song
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Volvo Advert Song

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Song TitleHard Times in the Mill
ArtistPete Seeger
BrandVolvo
CampaignEveryday Saves
Original Release1956

Volvo Advert Song Lyrics

Every mornin at half past four You hear the cooks hop on the floor It’s hard times in the mill my love Hard times in the mill Every morning just at five Gotta get up dead or alive It’s hard times in the mill my love Hard times in the mill Every mornin right at six Don’t that ol bell make you sick Hard times in the mill my love Hard times in the mill

Official Volvo ‘Everyday Saves’ Advert

Behind the Music: Volvo & Pete Seeger

The Volvo Advert Song features the 1956 folk ballad “Hard Times in the Mill” by the legendary American artist Pete Seeger. Originally released on his influential American Industrial Ballads album, the song reflects on the repetitive, early-morning grind of the working class.

Volvo adapted this soulful track for their “Everyday Saves” campaign, juxtaposing the historical struggles mentioned in the lyrics with the modern convenience and safety of their latest SUV. Volvo, founded in 1927 by Assar Gabrielsson and Gustaf Larson in Gothenburg, Sweden, uses the song’s rhythm to highlight how their technology assists in the daily commute. The campaign reinforces the brand’s long-standing commitment to making “everyday” life safer and more manageable.

Frequently Asked Questions

What song is used in the Volvo ‘Everyday Saves’ commercial?
The song is “Hard Times in the Mill” performed by American folk singer Pete Seeger.
When was Volvo founded and by whom?
Volvo was founded on 14 April 1927 by Assar Gabrielsson and Gustaf Larson, with support from SKF.
Where is Volvo’s global headquarters?
The headquarters are located in Gothenburg, Sweden.
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Verified Content: The musical history of Pete Seeger and the corporate details for Volvo have been verified by the ThemeSong.info Editorial Team.