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⏱️ Estimated Reading Time: 1 min
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DFS Advert Narrative Transcript
Funny thing sleep everyone has a thing
That tossy turny fidgety thing
That arogant starfish on a beach thing
A random thing
This is a crime seen thing
The hogging the duvet like its the
Last thing on the earh thing
And the 3 am zombie theing
But weather your thing is living n the edge
Or the just ten more minutes thing
DFS have a bed to match
Official DFS ‘What’s Your Sleep Thing’ Video
Behind the Campaign: DFS & ‘What’s Your Thing’
The DFS Advert Song for the “What’s Your Sleep Thing” commercial was custom-produced using an in-house recording studio. As a bespoke piece of commercial audio, it was designed specifically to complement the lighthearted, observational narration that defines the wider “What’s Your Thing” promotional campaign.
Focusing on the diverse sleeping habits of the British public—from “duvet hogging” to the “3 am zombie”—the advert promotes DFS’s extensive range of beds and mattresses. DFS, founded in 1969 by Graham Kirkham (Baron Kirkham), is headquartered in Doncaster and has grown to become one of the UK’s most recognizable furniture retailers.
Frequently Asked Questions
What is the song in the DFS ‘What’s Your Sleep Thing’ advert?
The backing track is an in-house production created specifically for DFS; it is not a commercially released song by a public artist.
Who founded DFS and when?
DFS was founded in 1969 by Graham Kirkham, also known as Baron Kirkham.
Where is the DFS headquarters located?
The company is headquartered in Doncaster, South Yorkshire, United Kingdom.