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Missguided Advert Lyrics
Official Missguided Summer 2021 Advert
Behind the Music: Missguided & Etta James
The Missguided Advert Song features the timeless soul classic “At Last” by the legendary Etta James. Originally released in 1960 as the title track of her debut album, the song is a hallmark of the blues and soul genre, celebrated for its sweeping orchestral arrangement and James’s iconic vocal delivery.
The track was adapted by Missguided as the sonic backdrop for their Summer 2021 range. By using such a romantic and celebrated anthem, the retailer juxtaposed classic glamour with modern fast-fashion trends. Founded in 2009 by Nitin Passi and headquartered in Manchester, Missguided chose the “at last” sentiment to resonate with customers during the return to social events and summer travel.