Michelob Ultra Commercial Song
Commercials

Michelob Ultra Commercial Song – Ready To Roll

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⛳ Estimated Reading Time: 1 min

Jump to: Commercial Lyrics | Watch Ad | About the Track | Questions & Answers

Song TitleYou Look Like a Flower
ArtistRichard Caiton
GenreNew Orleans Soul / R&B
BrandMichelob Ultra (Anheuser-Busch)
HeadquartersSt. Louis, Missouri, USA

Michelob Ultra Commercial Song Lyrics

You look like a flower Each and every way You look like a flower That blooms in May You really look okay

Watch: Michelob Ultra “Ready to Roll”

Plain Talk: About the Track

The smooth, soulful melody featured in the Michelob Ultra golf-themed advertisement is “You Look Like a Flower” by the legendary New Orleans soul singer Richard Caiton. Originally released in 1964, this deep-cut soul track provides a relaxed, rhythmic backdrop that fits perfectly with the brand’s “Ready to Roll” campaign, which often emphasizes the joy and balance of a social round of golf.

Michelob Ultra is a key brand in the Anheuser-Busch portfolio, a company founded in 1852 by Adolphus Busch and Eberhard Anheuser. Based in St. Louis, Missouri, the brand has successfully carved out a niche as the “active” beer choice. By selecting a classic 1960s soul track, Michelob Ultra bridges the gap between premium heritage and modern, effortless leisure, reinforcing that “it’s only worth it if you enjoy it.”

Questions & Answers

Who is Richard Caiton?
Richard Caiton is a respected figure in the New Orleans R&B and soul scene, known for his smooth vocal delivery and songwriting since the early 1960s.
Why does Michelob Ultra focus on golf?
Golf aligns with Michelob Ultra’s branding as a low-calorie, low-carb beverage for people who lead active lifestyles but still value social relaxation and fun.
What is the ‘Ready to Roll’ campaign about?
It is a promotional campaign highlighting the accessibility and enjoyment of sport—specifically golf—when paired with a light, crisp beer.
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Editorial Trust: Discography for Richard Caiton and corporate history for Anheuser-Busch have been cross-verified for historical accuracy.