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Taco Bell Commercial Song Lyrics
Watch: Taco Bell Cantina Crispy Melt Taco
Plain Talk: About the Track
The pulsing, electronic track driving the 2021 Taco Bell Cantina Crispy Melt Taco campaign is “Dancing Waters” by the indie-electronic band The Blow. Originally released in 2014, the song features a hypnotic, minimalist beat that Taco Bell adapted to give their advertisement a modern, “cool” aesthetic that resonates with a late-night, food-focused audience.
Taco Bell was founded on March 21, 1962, by Glen Bell in Downey, California. Now headquartered in Irvine, the brand is known for its inventive limited-time offerings and bold marketing strategies. By selecting a track from an indie-pop duo like The Blow, Taco Bell highlights its trend-setting approach, aligning the “melt-in-your-mouth” experience of the Crispy Melt Taco with the fluid, rhythmic vibe of the music.
