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Taco Bell “The Grand Escape” Lyrics
Watch: Taco Bell – The Grand Escape (Super Bowl LVI)
Plain Talk: About the Song
The high-octane rock track featured in “The Grand Escape” is a high-profile cover of “Celebrity Skin,” performed by Doja Cat. While Doja Cat is primarily known for her pop and rap hits, this cover showcases her versatility as a rock vocalist. The original version was the title track of the 1998 album by Hole, the alternative rock band fronted by Courtney Love. Taco Bell adapted this version to provide a punchy, rebellious sound for their 2022 Super Bowl campaign.
Taco Bell was founded on March 21, 1962, in Downey, California, by Glen Bell. Now headquartered in Irvine, the brand has long utilized bold marketing to stand out in the fast-food space. This “Live Mas” campaign follows a group of clowns escaping a rigid, boring environment to find freedom (and tacos). By partnering with Doja Cat—a digital-native superstar—Taco Bell successfully targeted a younger audience while paying homage to 90s alt-rock culture.