Allstate Commercial Song – Roll Up

Plain Talk: About the Song

The soulful, uplifting track used in the Allstate “Roll Up” commercial is “Lovely Day” by the legendary Bill Withers. Released in 1977 on his Menagerie album, the song is famous for Withers holding a sustained high note for 18 seconds toward the end—one of the longest in American pop history. Allstate adapted the track to reinforce their famous “You’re in good hands” slogan, using the music’s optimism to show that insurance can turn a potentially heavy situation into a “lovely day.”

Allstate was founded on April 17, 1931, by Sears, originally as a mail-order insurance company. Today, headquartered in Northfield Township, Illinois, it is one of the largest publicly held personal lines insurers in the United States. The “Roll Up” campaign utilizes the smooth rhythms of Bill Withers to illustrate a seamless, worry-free lifestyle, positioning Allstate as a brand that supports its customers’ everyday joy through reliable protection.