[Commercial Remix]
New Swiffer sweeper cleans so completely
You’ll never go back to your old broom again
Now a song from Mary from a mister broom:
“Don’t you want me baby? Don’t you want me ooh ooh…”
[Original Full Lyrics]
You were working as a waitress in a cocktail bar
When I met you
I picked you out I shook you up
And turned you around
Turned you into someone new
Now five years later on you’ve got the world at your feet
Success has been so easy for you
But don’t forget it’s me who put you where you are now
And I can put you back down too
Don’t, don’t you want me?
You know I can’t believe it when I hear that you won’t see me
Don’t, don’t you want me?
You know I don’t believe you when you say that you don’t need me
It’s much too late to find
When you think you’ve changed your mind
You’d better change it back or we will both be sorry
Don’t you want me baby?
Don’t you want me, oh?
Don’t you want me baby?
Don’t you want me, oh?
I was working as a waitress in a cocktail bar
That much is true
But even then I knew I’d find a much better place
Either with or without you…
Watch the Swiffer Commercial
Behind the Lyrics: Meaning & Story
The Swiffer commercial song features the iconic 1981 synth-pop hit “Don’t You Want Me” by the English band The Human League. Originally released on the groundbreaking album Dare, the song topped charts worldwide and became a definitive anthem of the New Wave era.
Home cleaning brand Swiffer cleverly adapted the track’s catchy chorus for their advertisement, personifying an “old broom” that is being replaced by the modern Swiffer sweeper. The “Don’t you want me?” plea from the discarded broom adds a humorous, relatable touch to the campaign, emphasizing that the new redesigned Swiffer traps and locks 50% more dirt and dust than traditional tools. This creative use of 80s nostalgia helps Swiffer—a brand under the legendary Procter & Gamble umbrella—connect with a wide demographic of homeowners.
Frequently Asked Questions
Who performs the song in the Swiffer commercial?
The song is performed by The Human League.
When was “Don’t You Want Me” first released?
It was first released in 1981 as the final single from their third studio album, Dare.
What is Swiffer’s parent company?
Swiffer is a brand owned by Procter & Gamble (P&G), which was founded in 1837 by William Procter and James Gamble.
Does the commercial offer a guarantee?
Yes, the advertisement highlights that the Swiffer sweeper cleans better or you can get your money back, guaranteed.
