Jump to: Narrative Text | Campaign Story | Watch Video | FAQ
Square Advert Narrative
Official Square Terminal Advert
Behind the Music: Square’s Modern Sound
The Square Advert Song was created specifically for commercial purposes in an in-house recording studio. As is common with many financial technology (FinTech) advertisements, the track is designed to be upbeat, minimalist, and functional, ensuring that the primary focus remains on the spoken benefits of the product rather than a chart-topping artist.
The advertisement promotes the Square Terminal, highlighting its capability for WiFi and contactless credit/debit card payments. Square (now part of Block, Inc.) was founded in 2009 by Jack Dorsey and Jim McKelvey. Headquartered in San Francisco, California, the company revolutionized small business commerce by allowing anyone with a mobile device to accept card payments. This campaign emphasizes “payments made easy,” targeting small business owners who need quick, reliable setups.
