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Google ‘Search On’ Advert Narrative
Official Google ‘Search On’ Video
Behind the Music: Google & Marcus Rashford
The Google Advert Song is a bespoke piece of music produced within Google’s “in-house” recording studio specifically for commercial use. Like many modern tech advertisements, the track serves as an atmospheric backdrop designed to complement the narrative rather than exist as a standalone commercial single. This approach allows the brand to maintain complete creative control over the tone and pacing of the campaign.
The campaign, “The more we learn the closer we get,” features the emotive narration of professional footballer and philanthropist Marcus Rashford MBE. Headquartered in Mountain View, California, and founded by Larry Page and Sergey Brin in 1998, Google uses this campaign to highlight the power of curiosity. The ad emphasizes that the search for answers is what connects communities and drives personal growth, bridging the gap between being “clueless” and becoming informed.