Mcdonald's Christmas Advert Song - Imaginary Iggy
Adverts

Mcdonald’s Christmas Advert Song – Imaginary Iggy

updated on
0%
⏱️ Estimated Reading Time: 1 min

Jump to: Campaign Story | Watch Video | FAQ

Song TitleTime After Time
ArtistMabel
BrandMcDonald’s
AgencyLeo Burnett
CampaignImaginary Iggy (Christmas)

Watch the McDonald’s “Imaginary Iggy” Advert

Behind the Song: McDonald’s & Mabel

The McDonald’s Christmas Advert Song for the heartwarming “Imaginary Iggy” campaign is a soulful cover of the Cyndi Lauper classic “Time After Time.” Performed by the Brit Award-winning English singer-songwriter Mabel, this version was released in 2021 to coincide with the holiday season. The track’s gentle, emotive arrangement perfectly underscores the story of a girl outgrowing her childhood imaginary friend, only to rediscover the magic of their bond as an adult.

Produced by the creative agency Leo Burnett, the “Imaginary Iggy” advertisement uses Mabel’s vocals to evoke a sense of nostalgia and warmth. McDonald’s, founded in 1955 by Richard and Maurice McDonald and headquartered in Chicago, has a long history of poignant Christmas commercials. Under the leadership of CEO Chris Kempczinski, the brand continues to use music to connect with families during the festive period, turning a 1980s pop hit into a modern seasonal anthem.

Frequently Asked Questions

What is the McDonald’s Christmas 2021 advert song?
The song is “Time After Time,” covered by Mabel.
Who originally performed ‘Time After Time’?
The original version was co-written and performed by Cyndi Lauper in 1983.
What is the story behind the ‘Imaginary Iggy’ advert?
The advert follows a young girl named Matilda and her imaginary friend, Iggy. As she grows up, Iggy is forgotten in the back of a cupboard, until a festive moment at McDonald’s inspires her to bring him back into her life.
Which agency created the McDonald’s Imaginary Iggy campaign?
The campaign was created by the renowned advertising agency Leo Burnett.
🛡️
Verified Content: The details for the McDonald’s Christmas Advert Song have been verified by our editorial team. We ensure all artist credits and brand historical data are accurately cited.