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Watch the AA “Love That Feeling!” Advert
Behind the Song: AA & Sofi Tukker
The AA Advert Song for the infectious “Love That Feeling!” campaign is the Grammy-nominated track “Drinkee” by the American musical duo Sofi Tukker. Originally released in October 2015, the song features a hypnotic guitar riff and Portuguese lyrics adapted from a poem by Chacal. Its vibrant, rhythmic energy was perfectly chosen to represent the care-free “freedom of the road” that the AA aims to provide its members.
The Automobile Association (AA), founded in 1905 by William John Bosworth and headquartered in Basingstoke, launched the campaign in 2021. The commercial famously stars a puppet dog named Tukker, who catches a breeze from a car window, perfectly embodying the joy of a smooth summer journey. By using such a modern, upbeat track, the AA revitalized its brand image, moving away from purely functional breakdown talk toward the emotional benefit of a stress-free drive.
