levi's advert song
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Levi’s Advert Song – Use Your Voice

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⏱️ Estimated Reading Time: 1 min

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Song TitleBattlecry
ArtistJordan Mackampa
BrandLevi Strauss & Co.
CampaignUse Your Voice
AlbumTales from the Broken

Levi’s Advert Song Lyrics

I won’t stay silent Even without air in my lungs Can you hear the people marching louder than the drums Can you hear the people coming louder than the drums Can you hear the people marching louder than the drums Can you hear the people coming Can you hear the people marching louder than the drums Can you hear the people coming oo oo oo this is a battlecry oo oo oo

Official Levi’s ‘Use Your Voice’ Video

Behind the Music: Levi’s & Jordan Mackampa

The Levi’s Advert Song features the powerful, soulful anthem “Battlecry” by the English/Congolese musician Jordan Mackampa. Originally released on his EP Tales from the Broken, the track is defined by its gospel-infused vocals and a stirring call to action, perfectly capturing a spirit of defiance and unity.

Clothing manufacturer Levi Strauss & Co. adapted the song for their “Use Your Voice” campaign, which celebrates self-expression and social activism. Founded in 1853 by Levi Strauss and headquartered in San Francisco, California, Levi’s has a long-standing history of aligning with cultural movements. The rhythmic “marching” lyrics of Mackampa’s track provide a visceral backdrop to the brand’s message, encouraging a new generation to stand up and be heard while wearing their iconic denim.

Frequently Asked Questions

What is the song in the Levi’s ‘Use Your Voice’ commercial?
The song is “Battlecry” by Jordan Mackampa.
Who founded Levi’s and where is it based?
The company was founded by Levi Strauss in 1853 and is headquartered in San Francisco, USA.
Which album features Jordan Mackampa’s ‘Battlecry’?
It was originally released on his EP/album titled Tales from the Broken.
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Verified Content: Brand history for Levi’s and musical credits for Jordan Mackampa have been verified by the ThemeSong.info Editorial Team.