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B&Q Advert Catchphrase
You can do it when you B&Q it!
Official Commercial Video
In Plain English: The B&Q Advert Song
The B&Q Advert Song—featuring the famous slogan “You Can Do It When You B&Q It”—was produced in-house by the DIY company specifically for their marketing campaigns. Like many commercial backing tracks, it does not have a public composer or artist credit.
This particular commercial uses a clever retro theme, playing the modern backing track over vintage B&Q advertisements dating back to the 1980s. This nostalgic approach highlights the long history of the brand, which was founded in 1969 by David Quayle and Richard Block.
Frequently Asked Questions
What does the B&Q slogan mean?
“You Can Do It When You B&Q It” is designed to empower customers, suggesting that anyone can tackle home improvement projects with the right tools and supplies from B&Q.
Where did B&Q get its name?
The name comes from the initials of the two founders: Richard Block and David Quayle.
Why does the advert look old?
The commercial uses a “retro” theme by incorporating actual footage from B&Q advertisements produced in the 1980s.