I don’t want to wait anymore
I’m tired of looking for answers
Take me some place where there’s
music and there’s laughter
I don’t know if I’m scared of dying
But I’m scared of living too fast too slow
Regret remorse hold on oh no I’ve got to go
There’s no starting over
No new beginnings time races on
And you’ve just gotta keep on keeping on
I hear a voice calling
Calling out for me
These shackles I’ve made in an attempt to be free
Be it for reason be it for love
I won’t take the easy road
Watch: American Express “Points Are Worth More”
Plain Talk: About the Track
The soulful folk-pop song driving the American Express “Points Are Worth More” campaign is “My Silver Lining” by the Swedish sisters Johanna and Klara Söderberg, known as First Aid Kit. Released in 2014 on their critically acclaimed third album, Stay Gold, the song’s driving beat and lyrics about forward motion and perseverance became a perfect match for Amex’s 2019 advertising efforts.
American Express, founded in New York in 1850 by William Fargo, John Butterfield, and Henry Wells, uses this track to highlight the benefits of their Membership Rewards program. The campaign emphasizes “keeping on keeping on” and finding the “silver lining” through travel and shared experiences. By selecting an indie-folk anthem, American Express aligns its legacy brand with a modern, adventurous spirit that appeals to cardholders seeking value in their everyday spending.
Questions & Answers
Who are the members of First Aid Kit?
First Aid Kit consists of Swedish sisters Klara and Johanna Söderberg, known for their vocal harmonies and indie-folk sound.
Where is American Express headquartered?
The company is headquartered at 200 Vesey Street in Lower Manhattan, New York City.
What is the message of ‘My Silver Lining’?
The song explores themes of existential searching, the passage of time, and the determination to keep moving forward despite life’s uncertainties.
