Try to discover a little something to make you smile
Oh mother of outer would break your hart
There’s so much choice for you from vintage to brand new
Mum you give me no options why your making me work so hard
Oh you here me calling those shops more please
You’ll find everything you need
Watch the American Express Advert
Behind the Song: American Express & Erasure
The American Express Advert Song for the “Let’s Go Shop Small” campaign features a clever and catchy remix of the synth-pop classic “A Little Respect.” While the melody is instantly recognizable as the 1988 hit by the English duo Erasure, the lyrics have been specially adapted to celebrate the diversity and charm of local independent businesses.
American Express, a global financial services leader founded in 1850 by William Fargo, John Butterfield, and Henry Wells, launched the “Shop Small” initiative to encourage consumers to support local merchants. By using a beloved pop anthem with a modified message, the New York-headquartered company highlights that from “vintage to brand new,” everything a shopper needs can be found just around the corner at a small business.
Frequently Asked Questions
What song is in the American Express ‘Shop Small’ advert?
The song is a specially remixed version of “A Little Respect,” originally performed by Erasure.
When was the original version of ‘A Little Respect’ released?
The original hit by Erasure was first released in 1988.
Who are the founders of American Express?
The company was founded on March 18, 1850, by William Fargo, John Butterfield, and Henry Wells.
Why were the lyrics changed for this advertisement?
The lyrics were altered to promote American Express’s “Shop Small” campaign, focusing on the variety of goods found in local shops.
