The world was on fire and no one could save me but you
It’s strange what desire will make foolish people do
I never dreamed that I’d meet somebody like you
And I never dreamed that I’d lose somebody like you
No I don’t wanna fall in love this world is only gonna break your heart
No I don’t wanna fall in love this world is only gonna break your heart
With you
With you
This world is only gonna break your heart
What a wicked game you play to make me feel this way
What a wicked thing to do to let me dream of you
What a wicked thing to say you never felt this way
What a wicked thing to do to make me dream of you
Watch: Oikos “Forkable” Commercial
Plain Talk: About the Track
The sultry and atmospheric song featured in the Oikos “Forkable” campaign is the legendary 1989 track “Wicked Game” by American singer-songwriter Chris Isaak. Originally appearing on his third album, Heart Shaped World, the song became a global hit and is often cited as one of the most influential love songs of the modern era.
Oikos, a brand under the French multinational Danone (founded in 1919 in Barcelona), adapted the track to promote the thick, “forkable” texture of their blended Greek yogurt. The commercial often takes place in a karaoke setting, where the protagonist sings a modified version of the lyrics to express a literal “desire” for the yogurt’s creamy texture and large fruit chunks. This creative choice blends the song’s original romantic longing with a humorous, “Lynchian” focus on culinary satisfaction.
Questions & Answers
What is the main song in the Oikos commercial?
The song is “Wicked Game,” originally released by Chris Isaak in 1989.
Why did Oikos choose this song?
The brand used the song’s famous themes of desire and longing to playfully emphasize the desirability of their thick, fruit-filled yogurt.
Where is Oikos based?
Oikos is a brand of Danone, which is headquartered in Paris, France.
