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Häagen-Dazs Commercial Song Lyrics
Watch: Häagen-Dazs “Luxury Is Where You Are”
Plain Talk: About the Track
The stylish, disco-infused track used in the “Luxury Is Where You Are” campaign is titled “Beam Me Up” by the Brooklyn-based electro-funk band Midnight Magic. This standout song first appeared on their debut album, Walking The Midnight Streets, and was chosen for its vibrant, cosmopolitan energy that complements the high-end aesthetic of the brand.
Häagen-Dazs, famously founded in 1960 in The Bronx, New York by Reuben and Rose Mattus, has its headquarters in Minneapolis. By selecting an upbeat, rhythmic track like “Beam Me Up,” the company moves away from traditional slow-tempo luxury advertising toward a more modern, inclusive celebration of indulgence. The campaign suggests that premium quality doesn’t require a special occasion—luxury is simply wherever you choose to enjoy it.
