haagen dazs commercial song
Commercials

Haagen Dazs Commercial Song – Luxury Is Where You Are

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🍦 Estimated Reading Time: 1 min

Häagen-Dazs Commercial Song Lyrics

Beam me up Beam me up Beam me up Beam me up Beam me up town Beam me down Beam me down Beam me down Beam me back downtown

Watch: Häagen-Dazs “Luxury Is Where You Are”

Plain Talk: About the Track

The stylish, disco-infused track used in the “Luxury Is Where You Are” campaign is titled “Beam Me Up” by the Brooklyn-based electro-funk band Midnight Magic. This standout song first appeared on their debut album, Walking The Midnight Streets, and was chosen for its vibrant, cosmopolitan energy that complements the high-end aesthetic of the brand.

Häagen-Dazs, famously founded in 1960 in The Bronx, New York by Reuben and Rose Mattus, has its headquarters in Minneapolis. By selecting an upbeat, rhythmic track like “Beam Me Up,” the company moves away from traditional slow-tempo luxury advertising toward a more modern, inclusive celebration of indulgence. The campaign suggests that premium quality doesn’t require a special occasion—luxury is simply wherever you choose to enjoy it.

Questions & Answers

Who is the artist for the Häagen-Dazs commercial song?
The song “Beam Me Up” is performed by Midnight Magic, an electro-soul/disco band.
Is Häagen-Dazs an American or European company?
Despite the Danish-inspired name (which was made up by the founders), Häagen-Dazs was founded in The Bronx, New York, and is an American brand.
What is the title of the Häagen-Dazs campaign?
The advertisement featuring this song is titled “Luxury Is Where You Are.”
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Editorial Trust: Corporate history for Häagen-Dazs and music licensing details for Midnight Magic have been verified for accuracy.