Did you know Geico could save you
hundreds on car insurance and a whole lot more
So what are you waiting for
Hip hop group tag team to help you plan dessert
Ahh fesh vanilla rocky roll chocolate
Peanut butter cookie doh Scoop there it is
Scoop there it is Scoop there it is Scoop there it is
Scoop chakalaca chakalaca chakalaca chakalaca scoop
chakalaca chakalaca chakalaca chakalaca Scoop
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Watch: GEICO “Tag Team Helps With Dessert”
Plain Talk: About the Track
The high-energy song featured in the GEICO “Tag Team Helps With Dessert” advertisement is a custom parody of the 1993 multi-platinum hit “Whoomp! (There It Is)” by the hip-hop duo Tag Team (Cecil Glenn and Steve Gibson). For this commercial, the original 1992 track was remixed and remastered with new, ice-cream-themed lyrics to fit GEICO’s long-running “What Are You Waiting For?” campaign.
GEICO, founded in 1936 and headquartered in Chevy Chase, Maryland, uses the nostalgia of the 90s to create a memorable, humorous moment. By having the original artists perform the “Scoop! (There It Is)” version in a suburban kitchen, the brand highlights their insurance savings through the lens of pure, relatable fun. The ad became a cultural phenomenon, leading to a real-life ice cream collaboration and a major career resurgence for Tag Team.
Questions & Answers
Who are the rappers in the GEICO dessert commercial?
The rappers are DC Glenn (DC the Brain Supreme) and Steve Gibson (Steve Rolln), better known as the duo Tag Team.
When was the original version of the song released?
The original hit, “Whoomp! (There It Is),” was first recorded in 1992 and released as a single in 1993.
What does the “shaka-laka” part mean?
It is a classic hip-hop ad-lib from the original song, used here to heighten the rhythmic energy of the ice cream “scooping” party.
