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Watch the McDonald’s App Advert
Behind the Music: McDonald’s & Tiggs Da Author
The McDonald’s App Advert Music for the “This Is My McDonald’s” campaign features the vibrant and soulful track “Work It Out” by the UK-based rapper and singer Tiggs Da Author. Originally released in 2018, the song’s infectious rhythm and upbeat tempo perfectly mirror the convenience and speed of modern food ordering.
McDonald’s, a global culinary powerhouse founded in 1955 by Richard and Maurice McDonald, utilized this track to highlight the user-friendly nature of their ordering app. Headquartered in Chicago and currently led by CEO Chris Kempczinski, the brand continues to bridge the gap between classic fast food and digital innovation. The high-energy brass and smooth vocals of “Work It Out” provide a catchy, memorable backdrop that emphasizes how the app lets customers “work out” their meal precisely how they want it.
