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📱 FOLDABLE FUTURE | 1 min
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The Sound of Innovation
“Believer” by Imagine Dragons provides the high-energy, percussive backbone for the Galaxy Z Flip 3 global campaign.
The song’s themes of resilience and transformation mirror Samsung’s marketing push for foldable technology—positioning the device not just as a phone, but as a bold statement of individual style and technological belief.
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Evolving the Flip Phone
When Samsung launched the Galaxy Z Flip 3, they aimed to bridge the gap between high-fashion and high-tech. By choosing Imagine Dragons’ “Believer,” they tapped into a track that has over 2 billion streams and a massive global footprint. The song’s powerful beat emphasizes the durability and “clack” of the folding mechanism, a key tactile feature of the phone.
Founded in 1969, Samsung Electronics has grown into a dominant global force in technology. The Z Flip 3 campaign focused heavily on customization and the “lifestyle” aspect of the device, using the 2017 rock/pop hit to create a sense of anthemic excitement around the return of the flip phone form factor.
Who founded Samsung?
Samsung was founded by Lee Byung-chul in 1938 as a trading company, while Samsung Electronics specifically was established on January 13, 1969.
What album is “Believer” from?
The song is the lead single from Imagine Dragons’ third studio album, Evolve, released in 2017.
Where is Samsung’s headquarters?
Samsung Electronics is headquartered in Suwon, South Korea, often referred to as “Samsung Digital City.”