A global promise was made for everyone everywhere
To have sustainable safe water decent toilets
And good hygiene by the end of this decade
Billions have gained water and toilets
But progress is too slow
This is unacceptable unnecessary and unjust
Imagine a world where no woman is forced to waste
Her time walking and queuing for hours to collect water
Where no girl is excluded from a better future
Because her school doesn’t have toilets that work
And look
When no community is held back by an endless cycle
Of sickness from dirty water supplies and poor hygiene
When no one lives in fear that a changing climate
Will mean a thirsty tomorrow
We are WaterAid
And we exist for that purpose alone
Change is possible
And the time for change is now
We are calling on governments the private sector
And people who can use their power to deliver change
To join us and create a monumental shift
In ambition and approach
We know it can be done together
We will work with partners to transform water
Sanitation and hygiene services for entire
Districts and towns
We will leverage this progress to catalyse
Wider changes beyond where we work
We will show that clean water decent toilets
And good hygiene are human rights
That unlock better futures for every one
Especially women and girls
Together with our partners allies and supporters
We will work with determination and urgency towards
our vision
A world where WaterAid no longer needs to exist
Official WaterAid 2022 Campaign Video
Behind the Message: WaterAid & The Decadal Shift
The WaterAid Advert Song 2022 utilizes an atmospheric, in-house produced score designed to emphasize the urgency of the charity’s global mission. Unlike traditional commercial tracks, this composition is tailored to support a narrative call-to-action, providing a steady, hopeful backdrop to the powerful spoken-word message regarding the global water crisis.
WaterAid was founded on 21 July 1981 by David Kinnersley and is currently headquartered in London. The 2022 campaign highlights the organization’s focus on the “end of the decade” goals for sustainable water and hygiene. By framing clean water as a fundamental human right, the advertisement aims to mobilize governments and the private sector to catalyze systemic change for women and girls globally.
Frequently Asked Questions
Who composed the music for the WaterAid 2022 advert?
The music was produced using an ‘in-house’ recording studio specifically for WaterAid’s charitable campaign; there is no public artist attributed to the score.
When was WaterAid founded?
WaterAid was founded on 21 July 1981 by David Kinnersley.
What is the main goal expressed in this advertisement?
The campaign advocates for universal access to safe water, decent toilets, and good hygiene, specifically targeting a monumental shift in ambition to reach these goals by the end of the decade.
