When your psoriasis is bad
It can be hard to see what’s possible
But the possibilities become clear with Taltz
The first and only treatment of a kind
Offering a chance of 100% clear skin
With Taltz up to 90% of those with moderate
And severe psoriasis saw a significant improvement
of their psoriasis plaques
Some even saw 100% clear skin
Don’t use if you’re allergic to Taltz
Before starting get checked for tuberculosis
Increase risk of infections and lower ability
to fight them may occur
Tell your doctor about infections symptoms or if
inflammatory bowel disease symptoms develop, worsen
Or if you have had a vaccine or plan to
Serious allergic reactions can occur
See the possibilities, ask your doctor about Taltz
Watch: Taltz “See the Possibilities” Ad
Plain Talk: About the Track
The ethereal, atmospheric song playing in the background of the Taltz commercial is “Carry You” by Novo Amor (the moniker of Welsh multi-instrumentalist Ali Lacey). Taken from his 2017 album Bathing Beach, the song’s delicate acoustic guitar and soft vocals provide a gentle, optimistic tone that aligns with the commercial’s message of clarity and “seeing the possibilities.”
Eli Lilly and Company, the manufacturer of Taltz, was founded on May 10, 1876, by Eli Lilly in Indianapolis, Indiana. As one of the oldest pharmaceutical companies in the U.S., Eli Lilly uses sophisticated marketing to translate complex medical data into relatable patient stories. By pairing Novo Amor’s indie-folk sound with the promise of “100% clear skin,” Taltz effectively markets to those with moderate-to-severe plaque psoriasis, offering a sense of peace and physical relief.
Questions & Answers
What is Novo Amor’s musical style?
Novo Amor is known for an indie-folk and slowcore sound characterized by high-pitched falsetto vocals and lush, melancholic, yet hopeful instrumental arrangements.
What condition does Taltz treat?
Taltz (ixekizumab) is a prescription medicine used to treat adults with moderate-to-severe plaque psoriasis, as well as certain types of psoriatic and axial arthritis.
Is Taltz a cream or an injection?
While the commercial highlights its effects on skin, Taltz is actually an injectable biologic medication, typically administered via an autoinjector or prefilled syringe.
