0%
🍋 STAY REFRESHED | 1 min
Quick Look: Commercial Lyrics | Campaign Story | Watch Ad | Brand Info
Sprite Commercial Song Lyrics
Whether I’m right or whether I’m wrong
Whether I find a place in this world or never belong
I gotta be me I’ve gotta be me
What else can I be but what I am
I gotta be free I’ve just gotta be free
Daring to try to do it or die
I gotta be free
Watch the “Thirst for Yours” Advertisement
The Intersection of Classic Soul and Modern Refreshment
The 2020 Sprite campaign repurposed the timeless 1968 classic “I’ve Gotta Be Me” by Sammy Davis Jr. to align with the brand’s long-standing message of self-expression and authenticity. By using a remixed, high-energy version of the track, the commercial bridged the gap between the legendary Rat Pack era and modern youth culture.
Sprite, a flagship brand of The Coca-Cola Company since 1961, has frequently utilized music to define its identity. The “I’ve Gotta Be Me” lyrics perfectly mirror the “Be You” spirit, emphasizing that regardless of external judgment, staying true to oneself is the ultimate goal—just like the clear, honest taste of the lemon-lime soda itself.
When was Sprite’s parent company founded?
The Coca-Cola Company was founded on January 29, 1892, by Asa Griggs Candler in Atlanta, Georgia.
Who originally wrote “I’ve Gotta Be Me”?
The song was written by Walter Marks for the 1968 Broadway musical Golden Rainbow, before becoming a signature hit for Sammy Davis Jr.
Why did Sprite choose this song in 2020?
The campaign focused on “Thirst for Yours,” a platform designed to celebrate those who push boundaries and stay true to their individual creative paths.