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Scotland Is Calling Advert Lyrics
Official VisitScotland ‘Scotland Is Calling’ Video
Behind the Music: Scotland & James Blunt
The Scotland Is Calling Advert Song features the folk-pop anthem “Bonfire Heart” by English singer-songwriter James Blunt. Originally released in 2013 as the lead single from his fourth studio album, Moon Landing, the song is known for its acoustic warmth and themes of human connection.
The track was chosen by VisitScotland for their major global marketing campaign “Scotland Is Calling.” Founded in 1969 and headquartered in Scotland, the national tourism organization used the song’s soaring chorus to evoke the emotional pull and welcoming spirit of the Scottish landscape. The campaign highlights Scotland’s beauty and heritage, inviting travelers to discover the “spark” that makes the country a unique destination.
