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Michelin Commercial Song Lyrics
Watch: Michelin “Motion For Life” Commercial
Plain Talk: About the Track
The high-energy, electronic track used in the Michelin “Motion for Life” campaign is the Grammy-winning single “Galvanize” by the English electronic duo The Chemical Brothers. Featuring vocals from Q-Tip, the song was a massive hit upon its release in 2005 on the album Push The Button.
Michelin, founded in 1889 by André and Édouard Michelin and headquartered in Clermont-Ferrand, France, chose this track to modernize the brand’s image. The song’s driving rhythm and the key lyric “the time has come to galvanize” perfectly match Michelin’s tagline of providing “Motion for Life.” By pairing electronic music with their iconic Bibendum (the Michelin Man), the company emphasizes its focus on innovation, performance, and the future of mobility.