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Lexus Commercial Voiceover Script
Watch: Lexus ES “Not Just For You” Commercial
Plain Talk: About the Track
The sleek and rhythmic instrumental driving the Lexus ES Hybrid commercial is titled “Bosco Groove” by Danny Freeman. This choice of music emphasizes a sense of controlled power and modern craftsmanship. The driving beat mirrors the precision of the assembly line while maintaining a “cool” luxury factor that aligns with the premium positioning of the Lexus brand.
Lexus was launched in 1989 by Eiji Toyoda as the luxury vehicle division of the Japanese automaker Toyota. Headquartered in Nagoya, Aichi, Japan, Lexus has built its reputation on the concept of Omotenashi (anticipatory hospitality). This “Not Just For You” campaign takes that philosophy a step further, suggesting that the customer’s needs and inspirations were present during every stage of the manufacturing process, from the initial sketch to the final stitch.
