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Kay Jewelers Commercial Song Lyrics
Watch: Kay Jewelers “Celebrate Every Kiss”
Plain Talk: About the Track
The emotive and powerful ballad driving the 2021 Kay Jewelers “Celebrate Every Kiss” advertisement is “You Are The Reason” by the English singer-songwriter Calum Scott. Originally released in 2017 as the standout single from his debut album Only Human, the track’s raw vulnerability and cinematic build made it a perfect fit for a campaign centered on life’s most intimate and meaningful milestones.
Kay Jewelers, founded in 1916 by Edmund and Sol Kaufmann, is headquartered in Akron, Ohio. The brand has long been synonymous with sentimental gifting, and the choice of Scott’s soaring vocals reinforces their message of devotion and love. By pairing a song about the lengths one would go for their partner with images of significant life “kisses,” Kay continues its legacy as a leader in the American jewelry market, focusing on the emotional “reason” behind every purchase.