Jump to: Lyrics | Song Meaning | Watch Video | FAQ
iPhone 5s “Dreams” Ad Lyrics
Watch the iPhone 5s “Dreams” Advert
Behind the Song: iPhone 5s & Jennifer O’Connor
The iPhone 5s Advert Song for the “Dreams” campaign features the inspiring track “When I Grow Up” by American singer-songwriter Jennifer O’Connor. First released in 2014 on her album of the same name, the song’s lyrics about ambition and self-discovery perfectly captured Apple’s vision for the iPhone 5s as a tool for creativity and professional achievement.
Apple, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in California, has a storied history of selecting unique indie tracks to define their product launches. The “Dreams” commercial showcases various professionals—from doctors to musicians—using their devices to reach their potential, making O’Connor’s “When I Grow Up” an ideal thematic fit for the campaign.
