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Geico Motorcycle Commercial Lyrics
Watch: Geico Motorcycle Commercial
Plain Talk: About the Track
The upbeat song used in the Geico Motorcycle insurance campaign is the classic soul hit “Build Me Up Buttercup” by the British band The Foundations. Originally released in 1968, the song’s energetic and soulful rhythm provides a lighthearted backdrop to Geico’s motorcycle insurance advertisements.
Geico, which was founded in 1936 in Fort Worth, Texas, and is currently based in Maryland, often uses recognizable pop-culture tracks to make insurance more relatable. Using a song about being “built up” is a clever play on the reliability and support customers expect from a major motorcycle insurance provider.
