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Expedia ‘Stuff’ Advert Narrative
Official Expedia ‘Stuff’ Advert Video
Behind the Music: Expedia & Wreckless Eric
The Expedia Advert Song features the 1977 punk-rock classic “Whole Wide World” by Wreckless Eric. Originally released on the legendary Stiff Records label, the track’s raw, upbeat melody serves as the perfect sonic contrast to the philosophical narration provided by actor Ewan McGregor.
The 2022 campaign, titled “Stuff,” challenges consumerism by suggesting that experiences and travel are more valuable than material possessions. Expedia, founded in 1996 by Rich Barton and headquartered in Seattle, utilized this track to evoke a sense of freedom and exploration. The ad debuted during Super Bowl LVI, marking a significant shift in the travel giant’s marketing strategy toward emotional storytelling.
