I never thought id miss you half as much as i do
I never thought id feel this way the way i feel about you
As soon as i wake up any night any day
I know taht its you i need to take the blues away
it must be love love love
Watch the Co-op Plastics Recycling Advert
Behind the Song: Co-op & Labi Siffre
The Co-op Advert Song features the timeless classic “It Must Be Love” by the legendary English singer-songwriter Labi Siffre. Originally released in 1971 on his album Crying Laughing Loving Lying, the song is a masterclass in soulful, melodic pop that has resonated across generations.
Co-op, a retail institution founded in 1844 by the Rochdale Pioneers and headquartered in Manchester, chose this track to promote their nationwide soft plastics recycling scheme. The campaign uses the song’s warm, affectionate lyrics to celebrate the “love” for the environment and the community. By encouraging shoppers to return packaging that isn’t typically collected at the kerbside, Co-op aligns Siffre’s message of devotion with a commitment to a more sustainable future.
Frequently Asked Questions
What song is in the Co-op recycling advertisement?
The song is “It Must Be Love,” performed and written by Labi Siffre.
When was the original version of ‘It Must Be Love’ released?
It was first released in 1971 on Labi Siffre’s third studio album.
Who founded the Co-op and where is it based?
The Co-operative movement was founded in 1844 in Rochdale; the group is now headquartered in Manchester, UK.
What is the purpose of this Co-op advert?
The advertisement aims to promote Co-op’s initiative to recycle soft plastics, such as crisp packets and bread bags, which are often difficult to recycle through local council collections.
