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Burger King Commercial Lyrics
Watch: Burger King Retro 2 for $5 Commercial
Plain Talk: About the Campaign
The infectious, synth-heavy jingle in this Burger King advertisement was recorded in-house specifically for this campaign. By using stock music tailored to sound like an 80s pop hit, Burger King leans heavily into the “Retro” aesthetic that has defined their recent global rebranding. The goal is to evoke nostalgia while keeping the focus on a modern value proposition.
Burger King was founded in 1954 by James McLamore and David Edgerton and is currently headquartered in Miami, Florida. This specific advertisement promotes the “2 for $5” deal, a competitive price point in the fast-food industry. The visuals accompany the retro sound by utilizing the brand’s heritage “Bun” logo and classic brown and orange uniforms, signaling a return to the “home of the flame-grilled” roots that built the company’s identity over the last 70 years.
