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Aviva Advert Music & Voiceover
Whether it’s retirement investments
Insurance or health
We can help you plan
For a brighter future
It takes a partnership
It takes Aviva
Official Aviva Advert Video
Behind the Music: Aviva & Sebastian Plano
The Aviva Advert Music features the evocative track “Fortanach” by the Grammy-nominated Argentinian cellist and composer Sebastian Plano. Known for his blend of classical and contemporary electronic music, Plano’s soaring cello arrangements provide a sense of stability and optimism that aligns with Aviva’s branding.
The track was selected by Aviva (formed in 2000 following the merger of Norwich Union and CGU) for their recent campaign focusing on the power of collaboration. By using Plano’s modern-classical sound, the commercial reinforces the message of planning for a “brighter future” through expert financial and health partnerships.
Frequently Asked Questions
What is the music playing in the Aviva advert?
The music is a composition called “Fortanach” by the Argentinian musician Sebastian Plano.
When was the music released?
Sebastian Plano first released this version of the music in 2022.
Who is the founder of Aviva?
While Aviva was formed by a major merger, John Hartley was the first CEO of the newly rebranded Aviva in 2000.