absolut vodka commercial song
Commercials

Absolut Vodka Commercial Song

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🍸 Estimated Reading Time: 1 min

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Song TitleHope
ArtistJain
Release Year2015 (Album: Zanaka)
BrandAbsolut Vodka (Pernod Ricard)
HeadquartersParis, France

Absolut Vodka Commercial Song Lyrics

Try to give hope around Try to give hope in the raw Try to make it better Better together

Watch: Absolut Vodka “Born to Mix”

Plain Talk: About the Track

The vibrant, rhythmic track used in the Absolut Vodka “Born to Mix” global campaign is “Hope” by the French singer-songwriter Jain. Originally featured on her 2015 debut album Zanaka, the song’s optimistic tempo and themes of unity perfectly align with Absolut’s mission to celebrate diverse perspectives and social mixing.

Absolut is part of the Pernod Ricard group, which was founded in 1975 by Paul Ricard and is headquartered in Paris, France. The “Born to Mix” campaign emphasizes that when different people and ideas come together, the result is always “better together.” By choosing Jain—an artist known for her multicultural musical influences—Absolut reinforces its heritage as a brand that champions inclusivity, creativity, and high-energy social connection.

Questions & Answers

Who is the artist Jain?
Jain is a French musician whose style blends pop, electronic, and African-influenced rhythms, reflecting her upbringing in France, the UAE, and the Republic of the Congo.
Where is Absolut Vodka originally from?
Absolut was founded in Ă…hus, Sweden, in 1879 by Lars Olsson Smith. It was later acquired by the French company Pernod Ricard in 2008.
What is the ‘Born to Mix’ strap line about?
The strap line celebrates the idea that Absolut Vodka is not only designed for cocktails but also acts as a catalyst for bringing different types of people together to create something new.
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Editorial Trust: Music licensing details for Jain and corporate data for Pernod Ricard have been verified for accuracy.