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PrettyLittleThing Advert Song Lyrics
Official PrettyLittleThing Spring Advert
Behind the Music: PLT & Mura Masa
The PrettyLittleThing Advert Song features the vibrant electronic track “Complicated” by the Guernsey-born producer Mura Masa (Alex Crossan), featuring vocals from English singer Nao. First released in 2017 on his self-titled debut album, the song blends infectious tropical house elements with soulful pop vocals.
In 2019, the fast-fashion retailer PrettyLittleThing adapted the song to front their Spring collection. Founded in 2012 by brothers Umar and Adam Kamani and headquartered in Manchester, the brand is known for its high-energy marketing. The choice of Mura Masa’s upbeat production perfectly aligns with PLT’s trendy, youthful aesthetic and helped define the sound of their seasonal campaigns during this period.