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Jacamo Advert Song Lyrics
Official Jacamo Spring Advert Video
Behind the Music: Jacamo & Tom Walker
The Jacamo Advert Song features the gritty, powerful vocals of Scottish-born, Manchester-raised singer-songwriter Tom Walker. The track “Not Giving In” was a highlight from his platinum-selling debut album, What a Time to Be Alive, which solidified his place as a powerhouse in modern British soul-pop.
In 2019, the menswear retailer Jacamo adapted the song for their Spring collection campaign. Founded in 2007 by James David Williams and headquartered in Manchester, Jacamo is known for its inclusive approach to men’s fashion. The choice of Tom Walker—an artist with deep Manchester roots—provided an authentic, high-energy soundtrack that perfectly mirrored the brand’s focus on confidence and resilience.