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Watch the Churchill Insurance Advert
Behind the Song: Churchill & Africa Express
The Churchill Advert Song for the “Bumpy Slide” campaign features the vibrant and rhythmic track “Morals.” This unique collaboration is performed by Africa Express—a UK-based organization that facilitates cross-cultural musical collaborations—featuring a star-studded lineup including Moonchild Sanelly, Mahotella Queens, Muzi, and Mr Jukes (Jack Steadman of Bombay Bicycle Club).
Churchill Insurance, founded in 1989 by Martin Long and headquartered in Bromley, has long used its iconic British Bulldog mascot to symbolize reliability. For this campaign, they opted for a modern, global sound to accompany a CGI Churchill dog sliding effortlessly through life’s “bumps.” The song “Morals,” originally from the 2019 EGOLI album recorded in Johannesburg, provides an energetic and sophisticated backdrop that highlights Churchill’s commitment to smooth insurance services in an unpredictable world.
