Churchill Advert Song - Bumpy Slide
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Churchill Advert Song – Bumpy Slide

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⏱️ Estimated Reading Time: 1 min

Watch the Churchill Insurance Advert

Behind the Song: Churchill & Africa Express

The Churchill Advert Song for the “Bumpy Slide” campaign features the vibrant and rhythmic track “Morals.” This unique collaboration is performed by Africa Express—a UK-based organization that facilitates cross-cultural musical collaborations—featuring a star-studded lineup including Moonchild Sanelly, Mahotella Queens, Muzi, and Mr Jukes (Jack Steadman of Bombay Bicycle Club).

Churchill Insurance, founded in 1989 by Martin Long and headquartered in Bromley, has long used its iconic British Bulldog mascot to symbolize reliability. For this campaign, they opted for a modern, global sound to accompany a CGI Churchill dog sliding effortlessly through life’s “bumps.” The song “Morals,” originally from the 2019 EGOLI album recorded in Johannesburg, provides an energetic and sophisticated backdrop that highlights Churchill’s commitment to smooth insurance services in an unpredictable world.

Frequently Asked Questions

What song is in the Churchill ‘Bumpy Slide’ advert?
The song is titled “Morals” by the musical collective Africa Express.
When was the song ‘Morals’ released?
It was first released in 2019 on the compilation album titled ‘EGOLI’.
Who founded Churchill Insurance and when?
Churchill was founded in June 1989 by Martin Long.
Where is Churchill Insurance headquartered?
The company is headquartered in Bromley, United Kingdom.
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Verified Content: The details for the Churchill Advert Song have been verified by our editorial team. We ensure all collaborative artist credits and brand historical data are accurately cited.