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In recent years, Brittany Ferries has become known for its use of popular songs in advertising campaigns. The company has used a number of well-known tracks in its commercials, including ‘Don’t Look Back in Anger’ by Oasis and ‘I’m Gonna Be (500 Miles)’ by The Proclaimers.
The use of such popular songs has helped to raise the profile of Brittany Ferries and increase brand awareness. The company has cleverly chosen songs that fit with its image and values, as well as resonating with its target audience.
The use of music in advertising is an effective way to connect with consumers on an emotional level. By choosing tracks that are already familiar to people, Brittany Ferries is able to create ads that are both memorable and impactful.