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There’s something about the sound of a BMW engine that just makes you feel good. It’s like the sound of success. And that’s what the advertising team behind BMW’s ad campaigns must have been thinking when they chose the songs that have been used in recent years to promote the brand.
Some of the most popular songs used in BMW ads include:
‘Start Me Up’ by The Rolling Stones
‘I Feel Good’ by James Brown
‘Drive’ by The Cars
‘Don’t Stop Believin” by Journey
‘Born to Be Wild’ by Steppenwolf
‘Taking Care of Business’ by Bachman-Turner Overdrive
‘You’re the Best’ by Joe Esposito
‘Just Can’t Get Enough’ by Depeche Mode
‘Crazy’ by Gnarls Barkley
‘I Gotta Feeling’ by The Black Eyed Peas
These songs are all about feeling good, about being successful, about living life to the fullest. And that’s exactly the message that BMW wants to communicate with its advertising. These songs make you feel like you could conquer the world behind the wheel of a BMW.
So, the next time you see a BMW ad, pay attention to the song that’s playing in the background. It’s likely that it was carefully chosen to get you feeling good about the brand.