Jump to: Commercial Lyrics | Watch Ad | About the Track | Questions & Answers
Applebee’s Cheetos Wings Lyrics
Watch: Applebee’s x Cheetos Wings Collaboration
Plain Talk: About the Track
The high-octane stadium rock anthem used for the Applebee’s Cheetos Wings commercial is “My Songs Know What You Did in the Dark (Light Em Up)” by Fall Out Boy. Released in 2013 as the lead single for their comeback album Save Rock and Roll, the track’s explosive energy and “fire” themes were perfectly synchronized to promote the launch of the Flamin’ Hot Cheetos dusted boneless wings.
Applebee’s, founded on November 19, 1980, by TJ and Bill Palmer, has headquarters in Glendale, California. This campaign stands out for its aggressive, bold tone, moving away from the “neighborhood” quiet and toward a “spicy” spectacle. By using Fall Out Boy’s multi-platinum hit, Applebee’s successfully tied the visual crunch of Cheetos to an audio experience that feels equally intense and satisfying.