You won’t admit you love me
And so how am I ever to know
You only tell me
Perhaps perhaps perhaps
A million times I asked you
Again you only answer
Perhaps perhaps perhaps
If you can’t make your mind up
We’ll never get started
And I don’t wanna wind up
Being parted broken hearted
So if you really love me confess
But please don’t tell me
Perhaps perhaps perhaps
Watch: Heineken “Home Gatherings”
Plain Talk: About the Track
The smooth, bolero-inspired track featured in the Heineken “Home Gatherings” commercial is a 2021 rendition of “Perhaps, Perhaps, Perhaps” performed by Mars Big Bang featuring Octavio Rivera. Produced by Peer Music, this version provides a sophisticated yet playful atmosphere that perfectly complements Heineken’s imagery of friends reuniting and sharing stories over drinks after long periods of social distancing.
Heineken N.V. was founded on February 15, 1864, by Gerard Adriaan Heineken in Amsterdam, Netherlands. While sometimes confused with other industrial giants, Heineken is a family-rooted Dutch brewing company that has grown into the second-largest brewer in the world. This campaign highlights the brand’s role as a catalyst for social connection, using the flirtatious lyrics of the song to mirror the “will they, won’t they” excitement of social events resuming across the globe.
Heineken is headquartered in Amsterdam, Netherlands, where its original brewery (now the Heineken Experience) still stands today.
What was the purpose of this ad campaign?
Launched in 2021, the ad celebrated the return of social life and small home gatherings as global lockdowns eased, positioning Heineken as the ideal beverage for reconnecting with loved ones.
