Grubhub Commercial Song – Delivery Dance

A Cultural Phenomenon

The **Grubhub “Delivery Dance”** commercial became an instant viral sensation—and a lightning rod for internet memes—upon its release in early 2021. Featuring highly stylized, animated characters performing exaggerated dance moves to celebrate their food deliveries, the ad’s energy was powered by the infectious beat of **”Soy Yo”** by Colombian band **Bomba Estéreo**. While the song was originally released in 2015 and celebrated for its message of self-confidence, its association with the “Grubhub Perks” campaign gave it a second life in the American mainstream.

Founded in 2004 by Matt Maloney, Grubhub has grown from a Chicago-based startup into a giant of the US delivery market. This specific campaign was designed to highlight “Grubhub Perks,” a rewards program intended to build customer loyalty in a crowded marketplace. Despite mixed reactions to the animation style, the commercial achieved its goal: it became one of the most discussed and recognizable marketing efforts of the year.