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Not Giving In Ad Lyrics
Well it’s time to start the show
Now its time to lose controll
Lost my mind and lost my goal
Not giving in I’m not giving in
I’m not giving in
Watch the Oxfam Advert
Behind the Song: Oxfam & Rudimental
The Oxfam Advert Song for the ‘Lift Lives For Good’ campaign features the powerful track “Not Giving In” by the British drum and bass group Rudimental. Originally appearing on their 2012 debut album Home, the song’s message of resilience and persistence provided the perfect backdrop for Oxfam’s 2013 global initiative.
Founded in 1942 by Cecil Jackson Cole, Oxfam has grown into a major international confederation. While its roots are in Oxford, the organization maintains a significant presence worldwide, with key administrative functions operating out of Nairobi, Kenya. The choice of Rudimental’s upbeat, defiant track highlights the energetic spirit of the ‘Lift Lives For Good’ mission.
Frequently Asked Questions
What song is in the Oxfam ‘Lift Lives For Good’ advert?
The song is “Not Giving In” performed by Rudimental.
Who founded Oxfam and when?
Oxfam was founded in 1942 by Cecil Jackson Cole.
Where is the headquarters of Oxfam International?
Oxfam International’s headquarters is located in Nairobi, Kenya.
Which album does “Not Giving In” appear on?
The song was originally released on Rudimental’s 2012 album titled “Home.”